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dr.Pep
dr.Pep
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Copyright © 2023 Pepijn van der Laan.
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It requires a lot of dedication to learn superior memorization skills, but it can be done

It requires a lot of dedication to learn superior memorization skills, but it can be done

Joshua Foer – Moonwalking with Einstein

Endearing blend of journalism and personal experience.

The human brain spends an incredible amount of energy on social interactions

The human brain spends an incredible amount of energy on social interactions

Matt Liebermann – Social

Line of argument that primary characteristic of humans as a species is their social behavior dovetails nicely with Daniel Dennett’s thinking on evolution of memes.

Living ‘gamefully’ is a great way to hack your own brain

Living ‘gamefully’ is a great way to hack your own brain

Jane McGonigal – Superbetter

Elegant guide to putting contrarian thinking into action, which tries a bit too had to show it is scientific.

Cognitive biases can be leveraged in a gazillion of ways to make Marketing more effective

Cognitive biases can be leveraged in a gazillion of ways to make Marketing more effective

Roger Dooley – Brainfluence

Impressive laundry list of neuromarketing applications, ranging from solid science-based insights to intuitively appealing generalities.

The applied science of addictive behaviour drives how we interact with technology

The applied science of addictive behaviour drives how we interact with technology

Adam Alter – Irristable

Please note the irony in the fact that Amazon does not offer this book as ebook.

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Copyright © 2023 Pepijn van der Laan.
All rights reserved.