Joshua Foer – Moonwalking with Einstein
Endearing blend of journalism and personal experience.
Joshua Foer – Moonwalking with Einstein
Endearing blend of journalism and personal experience.
Line of argument that primary characteristic of humans as a species is their social behavior dovetails nicely with Daniel Dennett’s thinking on evolution of memes.
Elegant guide to putting contrarian thinking into action, which tries a bit too had to show it is scientific.
Impressive laundry list of neuromarketing applications, ranging from solid science-based insights to intuitively appealing generalities.
Please note the irony in the fact that Amazon does not offer this book as ebook.