Joshua Foer – Moonwalking with Einstein
Endearing blend of journalism and personal experience.
The human brain spends an incredible amount of energy on social interactions
Line of argument that primary characteristic of humans as a species is their social behavior dovetails nicely with Daniel Dennett’s thinking on evolution of memes.
Living ‘gamefully’ is a great way to hack your own brain
Elegant guide to putting contrarian thinking into action, which tries a bit too had to show it is scientific.
Cognitive biases can be leveraged in a gazillion of ways to make Marketing more effective
Impressive laundry list of neuromarketing applications, ranging from solid science-based insights to intuitively appealing generalities.
The applied science of addictive behaviour drives how we interact with technology
Please note the irony in the fact that Amazon does not offer this book as ebook.