Some basic statistical concepts (regression to the mean, conditional probability) presented with much fanfare are sufficient to marvel marketeers.
Corporate executives don’t have a clue about what customers and employees experience
Martin Lindstrom – The ministry of common sense
This marketing guy can’t stop whining about his 1st world problems (and when pushed by his editor to deliver another bestseller decided to to make it into a book, together with his ghost writer).
Make sure you create value, and maintain power over transactions on your platform
Geoffrey Parker, Marshall Van Olstyne, Sangeet Choudary – Platform revolution
Remember: there are many ways in which platforms can fail!
You have to work hard before good stuff manifests itself
Mike Dooley – Playing the matrix
Feel-good take on: ‘there is no such thing as a free lunch’ from the guy who (somewhat pretentiously) signs his daily newsletters with: “The Universe.”
Exposure therapy is highly effective to overcome fear of rejection
Contageous enthusiasm of authentic curiosity comes across best in his Jia Jiang’s youtube videos (cf. Olympic rings).
Cognitive biases can be leveraged in a gazillion of ways to make Marketing more effective
Impressive laundry list of neuromarketing applications, ranging from solid science-based insights to intuitively appealing generalities.
Geoffrey Moore – Crossing the chasm
A cutting-edge tech company marketing to early adopters has to completely reinvent itself to appeal to the mainstream market.
Written in an entertaining laid-back style that more business books could use and – above all – surprisingly relevant over 25 years after first publication in 1991.
Martin Lindstrom – Small data
Information that is typically not captured in ‘big data’ is essential for creatives shaping a marketing message.
The author suggests a (false) dichotomy between small and big data.
Mathew Dixon et. al. – The Effortless experience
Don’t try to delight your customers, just make sure they don’t get annoyed; that is more cost effective.
A down-to-earth, data driven, perspective on customer service.