Start-ups – dr.Pep

To become successful as a startup founder: copy everything you can and only invent what you must

The book is exactly what it tries to avoid: being just another entertaining founder story (in this case about Square).

Geoffrey Moore – Crossing the chasm

A cutting-edge tech company marketing to early adopters has to completely reinvent itself to appeal to the mainstream market.

Written in an entertaining laid-back style that more business books could use and – above all – surprisingly relevant over 25 years after first publication in 1991.