Eloit Brown and Maureen Farrell – The cult of We
The book is too overtly written with the benefit of hindsight, which makes the cautionary tale less compelling.
A start-up in retail should resolve significant friction in the value chain and/or the consumers’ lives
Christiane Lemieux and Duff McDonald – Frictionless
Story on repeat: X had a frustration, X is so privileged that she can raise at least a couple of $100k from friends and family, and X starts an amazing company to solve the problem – at least in theory – for herself and the rest of the world.
To become successful as a startup founder: copy everything you can and only invent what you must
JimMcKelvey – The innovation stack
The book is exactly what it tries to avoid: being just another entertaining founder story (in this case about Square).
Geoffrey Moore – Crossing the chasm
Written in an entertaining laid-back style that more business books could use and – above all – surprisingly relevant over 25 years after first publication in 1991.