Generally solid overview of retail business economics using hard discounter in grocery as case examples, but the authors could not risist the urge to make overly general assertions.
Decent summary of developments with some nice examples, but not sufficiently new or surprising to classify as ‘essential reading’.
A brave but flawed (e.g. on pricing) attempt to provide naive rules of thumb for how to influence highly context-dependent and ultra-personal customer decisions.
More emphasis could have been put on online shopping where more direct measurement possible and implementation is easier.