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Old-fashioned advertising creativity is very, very important in marketing effectiveness; unlike ‘thinking logically’

Old-fashioned advertising creativity is very, very important in marketing effectiveness; unlike ‘thinking logically’

Rory Sutherland – Alchemy

One can leave it to an ad-man to create a false dichotomy, starting from a naive and short-sighted definition of ‘logic’.

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Copyright © 2022 Pepijn van der Laan.
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