Eloit Brown and Maureen Farrell – The cult of We
The book is too overtly written with the benefit of hindsight, which makes the cautionary tale less compelling.
A start-up in retail should resolve significant friction in the value chain and/or the consumers’ lives
Christiane Lemieux and Duff McDonald – Frictionless
Story on repeat: X had a frustration, X is so privileged that she can raise at least a couple of $100k from friends and family, and X starts an amazing company to solve the problem – at least in theory – for herself and the rest of the world.