Jan-Benedict Steenkamp and Laurens Sloot – Retail disruptors
Generally solid overview of retail business economics using hard discounter in grocery as case examples, but the authors could not risist the urge to make overly general assertions.
Jan-Benedict Steenkamp and Laurens Sloot – Retail disruptors
Generally solid overview of retail business economics using hard discounter in grocery as case examples, but the authors could not risist the urge to make overly general assertions.