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dr.Pep
dr.Pep
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Copyright © 2025 Pepijn van der Laan.
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Oren Klaff – Pitch anything

Oren Klaff – Pitch anything

When pitching: set the frame, tell the story, reveal the intrigue, offer the prize, nail the hook point, and get the decision. 

Remark: By far the best book on Pitching that I know.

Graham Jones – Click.ology

Graham Jones – Click.ology

Straight-forward sanity checks can make webshops a whole lot better.

A brave but flawed (e.g. on pricing) attempt to provide naive rules of thumb for how to influence highly context-dependent and ultra-personal customer decisions.

David Lewis – The Brainsell

David Lewis – The Brainsell

The impact of many facets of the in-store experience on shopping behaviour can be measured neurologically (from pricing, to colours and smells). 

More emphasis could have been put on online shopping where more direct measurement possible and implementation is easier.

Salim Ismail et. al. – Exponential organizations

Salim Ismail et. al. – Exponential organizations

Prioritize long term accelerating growth over short-term gains.

Diamandis’ Abundance concept applied to companies. The book peaks early on: the howto guide is not sufficiently specific.

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Copyright © 2025 Pepijn van der Laan.
All rights reserved.