August 2017 – dr.Pep

Clayton M. Christensen – Competing against luck

When working on innovation, always ask yourself: “What job does my product/service do for its user?” as a first test.

Good thought starter and a great tool to point out failures afterwards, but usually hard to get “the job” right before launch

Kevin Ashton – How to fly a horse

Creativity ( = ‘logical thinking’ + ‘trial-and-error’ ) does not fit well with most organizational cultures.

Unfortunately, the book contains too many anecdotes that feature Woody Allen.

Robert Gordon – The rise and fall of American growth

High growth is a thing of the past: all great major inventions have been made and can only be made once.

OK… exponential decrease of discomfort may imply decreasing marginal gains, but that does not imply that the future will not see consumer surplus stemming from future inventions.