Use ‘validated learning’ to launch your ‘MVP’, and ‘pivot’ when your ‘value and growth hypotheses’ are falsified

Use ‘validated learning’ to launch your ‘MVP’, and ‘pivot’ when your ‘value and growth hypotheses’ are falsified

Eric Ries – The lean startup

A staple of startup literature, advocating a deceivingly simple concept which is hard to get right (as is proven by the examples of startups that have failed since publication).