Lisa Feldman Barrett – How emotions are made
Nice and usefull re-interpretation of what emaotions are, but I the anthropocentric way in which it contrasts emotions of humans and animals read as ‘goal seek’ that under-estimates the animal brain’.
It requires a lot of dedication to learn superior memorization skills, but it can be done
Joshua Foer – Moonwalking with Einstein
Endearing blend of journalism and personal experience.
The human brain spends an incredible amount of energy on social interactions
Line of argument that primary characteristic of humans as a species is their social behavior dovetails nicely with Daniel Dennett’s thinking on evolution of memes.
Living ‘gamefully’ is a great way to hack your own brain
Elegant guide to putting contrarian thinking into action, which tries a bit too had to show it is scientific.
Cognitive biases can be leveraged in a gazillion of ways to make Marketing more effective
Impressive laundry list of neuromarketing applications, ranging from solid science-based insights to intuitively appealing generalities.
The applied science of addictive behaviour drives how we interact with technology
Please note the irony in the fact that Amazon does not offer this book as ebook.