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Cognitive biases can be leveraged in a gazillion of ways to make Marketing more effective

Cognitive biases can be leveraged in a gazillion of ways to make Marketing more effective

Roger Dooley – Brainfluence

Impressive laundry list of neuromarketing applications, ranging from solid science-based insights to intuitively appealing generalities.

David Lewis – The Brainsell

David Lewis – The Brainsell

The impact of many facets of the in-store experience on shopping behaviour can be measured neurologically (from pricing, to colours and smells). 

More emphasis could have been put on online shopping where more direct measurement possible and implementation is easier.

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Copyright © 2025 Pepijn van der Laan.
All rights reserved.