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Copyright © 2025 Pepijn van der Laan.
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SC Moatti – Mobilized

SC Moatti – Mobilized

Mobile product should appeal to our sense of beauty (body rule), address our deepest needs (spirit rule), and improve with every interaction (mind rule).

It is hard to be truly ‘mobile first’.

P.W. Singer and Allan Friedman – Cybersecurity and Cyberwar

P.W. Singer and Allan Friedman – Cybersecurity and Cyberwar

Best way to win a cyberwar or battle cybercrime is to reduce the ‘return on investment’ for your adversary – similar to battling a disease or old-fashioned piracy.

Refreshingly nuanced expose on a polarizing topic. Particularly useful if you happen to be a nation state.

Peter Diamandis and Steven Kotler – Abundance

Peter Diamandis and Steven Kotler – Abundance

Exponentially growing advancements in technology will help us resolve major world problems

Contagiously optimistic view on the opportunities we have to shape our own future and that of humanity.

Thomas Piketty – Capital in the 21st century

Thomas Piketty – Capital in the 21st century

Income from capital is a far more important determinant for wealth than income from labour – and therefore capital should be taxed more heavily.

The best part is the comparative historical analysis of sources of wealth in different countries, all the way back to the 1800s.

Robert Bryce – Smaller, faster, lighter, denser, cheaper

Robert Bryce – Smaller, faster, lighter, denser, cheaper

The immense efficiency gains of technological advancement  will prevent an energy crisis; not alternative sources like solar or wind.

First and foremost, read the optimistic case studies on the evolution of technology, from the printing press to the vacuum tube.

Erin Meyer – The culture map

Erin Meyer – The culture map

Be aware: cultures differ greatly in ways of (1) communicating, (2) evaluating, (3) persuading, (4) leading, (5) deciding, (6) trusting, (7) disagreeing, and (8) scheduling.

All too recognizable national archetypes dissected. Valuable guide to international collaboration.

Nassim Nicholas Thaleb – The black swan

Nassim Nicholas Thaleb – The black swan

Humans are notoriously bad at assessing risk in situations with low probability and high potential impact.

Essential reading for everyone who uses statistics on a regular basis, for policy making or otherwise.

Mathew Dixon et. al. – The Effortless experience

Mathew Dixon et. al. – The Effortless experience

Don’t try to delight your customers, just make sure they don’t get annoyed; that is more cost effective.

A down-to-earth, data driven, perspective on customer service.

Shane Atchison – Does it Work?

Shane Atchison – Does it Work?

Marketing should be treated as a data-driven, fact-based, result-oriented discipline; which it still is not.

Nassim Nicholas Thaleb – Antifragile

Nassim Nicholas Thaleb – Antifragile

It is better to play the system than to play within the system.

Entertaining rant on shortsightedness in many guises, backed-up by a statistical world-view.

Paul Carroll and Chunka Mui – Billion dollar lessons

Paul Carroll and Chunka Mui – Billion dollar lessons

Major business failures from the past illustrate common pitfalls in business strategy such as overestimating synergies or faulty financial engineering.

Read it for the style more than the depth of insight: too few business books quote Shakespeare and Lord Tennyson.

Joshua  Greene – Moral tribes

Joshua  Greene – Moral tribes

Ethics can be studied as an Empirical science and the evidence supports Utilitarianism.

Inventive and entertaining variations on the Trolley problem are used to identify what drives decision making on ethical dilemmas.

Marc Goodman – Future Crimes

Marc Goodman – Future Crimes

Everything that is connected can be hacked and will be hacked, or – most likely – already has been hacked.

Nice anecdotes, but a bit too much like…

for (threat = 1; threat <10e3; threat++ ){ window.alert( "Watch out for threat number " + threat ); }
Michael Pollan – The omnivore’s dilemma

Michael Pollan – The omnivore’s dilemma

The industrial food chain is not sustainable, nor are any of the available alternatives – at scale.

Highly likable narrative. Actionable outcome limited (apart from baking more sourdough).

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Copyright © 2025 Pepijn van der Laan.
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