Compassionately written, but downplaying that uneducated, scared anti-intellectuals are often ruthlessly mean towards anyone who is not part of their clan.
Geoffrey Moore – Crossing the chasm
Written in an entertaining laid-back style that more business books could use and – above all – surprisingly relevant over 25 years after first publication in 1991.
Philip Tetlock – Superforecasting
While containing valuable advice, the book does not go much beyond the basic market research toolkit I’d expect any strategy consultant to possess.