Daniel Coyle – The culture code
Rich collection of cases that jointly convey an important message – even if the individual annecdotes may be somewhat over the top.
Exposure therapy is highly effective to overcome fear of rejection
Contageous enthusiasm of authentic curiosity comes across best in his Jia Jiang’s youtube videos (cf. Olympic rings).
Markets are not efficient, but shaped by the evolution of actors such as hedge funds and electronic traders
Elegant mix of historic analysis of market dynamics and experiments with natural selection in non-biological context.
Cognitive biases can be leveraged in a gazillion of ways to make Marketing more effective
Impressive laundry list of neuromarketing applications, ranging from solid science-based insights to intuitively appealing generalities.
The applied science of addictive behaviour drives how we interact with technology
Please note the irony in the fact that Amazon does not offer this book as ebook.
Only bet (in the casino or on Wallstreet) when you have an edge.
Edward Thorp – A man for all markets
Sage advise from the man who beat the dealer at blackjack and outperformed the market as one of the world’s first quants (but feel free to skip the chapters about Edward’s youth as a prodigy).
J.D. Vance – Hilbilly elegy
Compassionately written, but downplaying that uneducated, scared anti-intellectuals are often ruthlessly mean towards anyone who is not part of their clan.
Geoffrey Moore – Crossing the chasm
Written in an entertaining laid-back style that more business books could use and – above all – surprisingly relevant over 25 years after first publication in 1991.
Philip Tetlock – Superforecasting
While containing valuable advice, the book does not go much beyond the basic market research toolkit I’d expect any strategy consultant to possess.
Kevin Kelly – The inevitable
Enjoyable, yet somewhat theoretical, meandering between fundamental truisms and gross simplicications, leaving the reader with one key question: ‘Where does it pay off to act contrarian?’
Scott Carney – What doesn’t kill us
The quest of a journalist overcoming his initial scpeticism and transforming from a coach potatoe into a survival adept, who walks up mount Kilimajaro bare-chested and loses his initial stance as an objective observer.
Yuval Noah Harari – Homo Deus
Strongly opiniated view on the future of humanity, mostly valuable due to the emphasis on the role of humans in steering development of technology and AI.
Mel Robbins – The 5 second rule
Counting back from 5 to 1 and then ‘go’ is a useful mind trick that helps to bypass inertia.
Entertaining proponent of the emerging trend of ‘self re-programming’ within ‘self help’, leveraging scientific insights from fields such as neuro science and behavioral economics to train the mind.
Adam Grant – Give and take
In order to be successful, ‘givers’ have to be smart about how they direct their giving.
Remarkable how social environment and incentives can shape giving/taking behavior of individuals.
Deborah Blum – The poisoner’s handbook
Treasure trove of slightly lugubrious annecdotes on crimes, accidents and government schemes.
Ben Horowitz – The hard thing about hard things
Comfortingly desillusional perspective on entrepreneurship, with reassuring insights like: “No one cares.”
Stanislas Deheane – Consciousness and the brain
Fascinating read about how much progress has been made on the path initiated by Daniel Dennett in “Consciousness explained”.
Michael Smith – Streaming, Sharing, Stealing
Recent move of Disney to boycot Netflixs proves that incumbents are starting to realize the new reality.
Yuval Noah Harari – Sapiens
Refreshing evolutionary perspective, emphasizing the cognitive, agricultural, and industrial revolutions as turning points in human development.
Naomi Klein – No is not enough
Solid analysis of politics and mass communication ends in a disappointingly polarized plea for “us v. them”-thinking.